Web Site Design With Character

Fido and Finesse is a Gent based salon for dogs, which covers a variety of fur types and breeds.

Being a new business, owner of Fido and Finesse, Christel Hasaert, required a full branding solution. Christel was very open to any ideas we had, and after we had settled on a name and general identity for the firm, we started designing the site.

It was quickly decided that we wanted to give the web site design a real character, and given that we'd already created a fun pair of mascot's for the firm, we worked on building that character into the website itself. As the site is all about fashion and dogs, we quickly established a stylish but non-stuffy look.

The website sports our traditional five page structure (Home, About, Services, Gallery, Contact), which allows the site to contain all relevant information whilst remaining intuitive for visitors to navigate. We thought it would look good to give the site a fixed head and foot sections, and allow users to scroll behind it. The effect is the site retains a focussed look, and as the navigation is always visible, it makes for a more pleasant user experience.

We also added a side bar to the site, which contains all the general information about the business, along with a neat before and after gallery to demonstrate the work done.