The Blue Hydrant Program needed a child friendly mascot, which they could use to introduce the program to children, but would also work as part of their logo and appeal to business.
After playing around with a variety of styles, we decided that 'Bluey' best suited the clean lines and gradient best created with digital tools. we created a number of different poses for him, and he is featured heavily on the website, as a guide to the range of services offered by the Blue Hydrant Program.